Road Safety Radio

Transport For Greater Manchester

October 2015

What happens when a client wants a radio creative campaign that goes beyond a traditional ad spot? You create a radio station just for them.

Road Safety Radio from Audio Always and DriveSafe was a 24/7 pop up speech radio station for Greater Manchester that broadcast on 87.7FM for one week.

Audio Always created moving and informative pre-recorded packages covering topics including drug and drink driving, pedestrian training, speeding and distractions whilst on the road.

Road Safety Radio pushed the boundaries of traditional radio advertising and was nominated for both a Prolific North Award and MPA award for its innovation.