Transport For Greater Manchester
What happens when a client wants a radio creative campaign that goes beyond a traditional ad spot? You create a radio station just for them.
Road Safety Radio from Audio Always and DriveSafe was a 24/7 pop up speech radio station for Greater Manchester that broadcast on 87.7FM for one week.
Audio Always created moving and informative pre-recorded packages covering topics including drug and drink driving, pedestrian training, speeding and distractions whilst on the road.
Road Safety Radio pushed the boundaries of traditional radio advertising and was nominated for both a Prolific North Award and MPA award for its innovation.
As well as our work with Transport for Greater Manchester, we produce content and campaigns for the UK’s biggest agencies and brands. By developing bespoke Audio Reaction Strategies, we bring together radio, podcasts, commercial production, voices and studio hire at MediaCityUK. We love innovative audio ideas that connect with audiences using the power of sound.