Working in partnership with AKA
Manchester International Festival is a biennial international arts festival, with a specific focus on original new work. They bring together artists from different art forms and backgrounds to create a dynamic, innovative and forward-thinking programme, which is staged in a rich tapestry of venues across Greater Manchester.
Manchester International Festival wanted to work with an audio partner who could support them across a number of sound briefs. This included commercial advertising, casting for voices and a number of other, accompanying audio requirements. It was important for them to work with a business who understood the cultural impact of MIF on the city, and the important role it played in promoting artistic diversity in the city.
We worked with the team from AKA and Manchester International Festival to identify a range of authentic, local voices who bring alive the spirit of MIF’s diverse programme. This enabled audio campaigns to have honest authority, and led to a consistent sound across a range of campaigns.
The MIF team wanted to ensure that the many different events that make up the festival could be advertised with a consistent sound, whilst at the same time didn’t compromise the vast creativity on show. We identified the key messaging for the festival, and then weaved in event specific details, to create a suite of commercial audio which not only encouraged ticket sales but raised awareness of their incredible programme.
Many accompanying audio elements were required by Manchester International Festival and our MediaCityUK studios became home for recording a number of different assets. This included an array of audio description material and accessibility content for audiences affected by sight loss.
From creative to delivery, we produce content and campaigns for the UK’s biggest agencies and brands. By developing bespoke Audio Reaction Strategies, we bring together radio, podcasts, commercial production, voices and studio hire at MediaCityUK. We love innovative audio ideas that connect with audiences using the power of sound.
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