Atlantic Records

Atlantic Records is an umbrella label of the Warner Music Group. Their passion for artist development made them the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones and many more. With over 60 years of recorded music history, their passion for artistry in music continues today as a new generation of incredible artists including Bruno Mars, Coldplay, Jason Mraz, Ed Sheeran, and more continue to further the Atlantic Records legacy.

The Opportunity

Atlantic Records wanted a commercial production partner who could offer a range of youthful voiceover talent suitable for music campaigns while also working to an efficient creative process to enable quick audio turnaround, due to the fast paced nature of their business. During 2020 alone we recorded and produced hundreds of adverts for artists including Clean Bandit, Anne-Marie, Ava Max, Don Toliver, Burna Boy and Rudimental to name but a few. These ads were delivered in various time lengths with a variety of messages all to promote new singles or albums.

Audio Reaction Strategy

Voices

We created a roster of youthful and energetic voices to fit the style of the Atlantic Records Artists. Alongside a simple pricing structure this means we can record and deliver each campaign quickly and efficiently.

Commercial Production

Each advert features the chosen track, the desired messaging and is delivered in a variety of time lengths to allow Atlantic Records to run a series of adverts across multiple channels. The script template allows us to move from script to produced advert in two working days.

From creative to delivery, we produce content and campaigns for the UK’s biggest agencies and brands. By developing bespoke Audio Reaction Strategies, we bring together radio, podcasts, commercial production, voices and studio hire at MediaCityUK.Β We love innovative audio ideas that connect with audiences using the power of sound.

We’d love to hear from you, so please fill out this form and one of our team will be in touch.