Audio Always offers sponsorship and advertising on some of the UK’s most listened-to entertainment, parenting and true crime podcasts.
WHY PODCAST ADVERTISING WORKS
Podcast Ads Get Attention
When our partners at Acast completed research with Nielsen, they found that 60% of listeners said they pay attention to the ads in a podcast, and 25% said they pay attention to every or most of the podcast advertising they hear. Podcasts also rank second — and first versus all other forms of audio — when it comes to how immersed listeners are when engaging with the medium, showing the engagement, attention, and focus this medium can bring.
Podcast Listeners Have Purchase Power
95% of listeners who have come across small or medium business content while listening to a podcast have gone on to make a purchase. 30 million podcast listeners visited a website for more information after the product was advertised, up 32% vs 2019.
Return On Investment
According to Annalect, Podcast advertising delivers 4.9 times the return on investment (ROI), making it one of the most profitable media channels. 60% higher ROI than any other channel
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We offer sponsorship directly, and through our partners at Acast – sales@acast.com
