Global, the Media & Entertainment Group, has announced a new partnership with Audio Always, giving listeners exclusive access to the hit comedy podcast Help I Sexted My Boss on Global Player, 24 hours before it’s available anywhere else.

 

Hosted by Capital Breakfast’s Jordan North and etiquette expert William Hanson, the award-winning podcast has surpassed 100 million listens since launch and has just announced an arena tour for 2026.

 

The partnership connects the podcast with co-host Jordan North’s Capital Breakfast audience and is backed by a nationwide cross-media campaign spanning podcasts, radio, Global Player, social, and digital outdoor, highlighting the scale and flexibility of Global’s advertising ecosystem.

 

Stuart Morgan, Founder and Managing Director at Audio Always said: “We are really excited to be uniting Sexted with Global’s network, and offering listeners the chance to hear the podcast first. We love that this partnership brings together radio, podcasts, Global Player and wider cross-media channels to promote brilliant audio on a brilliant platform.”

 

Vicky Etchells, Director, Podcasts at Global, said: “This collaboration is a brilliant example of how we can bring together Global’s platforms to drive growth for podcasts. Partnering with Audio Always on such a hugely popular show not only strengthens Global Player’s offering but creates exciting opportunities for advertisers to connect with audiences in multiple ways.”